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<b>So from a digital perspective,
I think it's really important to,</b>

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<b>as quickly as you can, try and build a
shared understanding of what's possible.</b>

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<b>And that will probably mean that the digital
partner has to show and explain a lot of examples</b>

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<b>until you find some things that
your artistic partner gets excited about.</b>

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<b>But I think that could be a really
enjoyable, inspiring, energising conversation.</b>

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<b>I also think it's
really useful and important for</b>

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<b>the digital and artistic
partners together to prototype.</b>

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<b>You can do really low fidelity prototyping,</b>

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<b>but I think you will probably need to move through</b>

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<b>quite a lot of different versions
of the idea until you find the right one.</b>

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<b>I'm Ash Mann and I'm a strategist. I work with cultural organisations on digital projects.</b>

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<b>I've been working on
digital things for over 20 years.</b>

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<b>I think this toolkit could be really useful in providing a shared roadmap so that the creative and</b>

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<b>artistic partners and the digital partners can be on the same page about the order in which things</b>

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<b>are happening, how decisions might
be getting made and what needs to be done.</b>